A New Kind of Tourism Tax: Baja California Sur Aims for Sustainability with ‘EMBRACE IT’
Baja California Sur, marked by both fragile natural beauty and one of Mexico’s fastest-growing tourism economies, is taking a more intentional approach to travel. As of June 30, 2025, the state approved a new contribution for foreign visitors staying more than 24 hours: the EMBRACE IT tax. While the measure is now on the books, […]